Outright llc
about.
This project involved designing a conversion-focused marketing website for Outright LLC, a company that helps home service businesses generate verified, high-quality leads. The goal was to clearly communicate their value proposition while building trust and credibility through a clean, professional layout. I focused on user-centric navigation, strong visual hierarchy, and clear messaging to guide users toward key services. The design highlights lead generation solutions, compliance assurance, and industry relevance. This project showcases my ability to design modern, business-driven websites in Figma with a strong focus on usability and conversion.
challenge.
The main challenge of this project was to present a complex lead-generation service in a simple and trustworthy way for business owners who may not be familiar with digital marketing. The website needed to clearly differentiate between multiple service offerings (calls, leads, appointments) without overwhelming the user. Building credibility was also critical, as the audience expects transparency, compliance, and real results. Balancing strong conversion elements with a clean, professional UI while maintaining clarity across all sections was a key design challenge.
